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The people at Hot Toys found great success by utilising the Dreamoc for their Iron Man display and saw a definite increase in sales. This in turn draws in more interest from onlookers in the vicinity. No longer are they mere observers, but instead they become participants with the campaign itself. As a result, the consumer is allowed to engage with the product on a new level. Holographic marketing allows you to bring the video into the third dimension, thereby removing the screen between the consumer and the brand and making ‘movie magic’ a reality.īy strategically creating compelling imagery that interacts with the physical product, you blur the lines between reality and fantasy. The consumer is ‘watching’ the display and not truly ‘part of it’. This is due to the fact that while video can be effective, there still is a definite separation between the consumer and the product. While older mediums such as posters and videos do have an effect on sales, there is nothing that compares to the sheer power of holographic storytelling. A brand that is able to tell an effective story that consumers can empathise with will see a much higher rate of success within their campaigns.
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Within the world of marketing, this is no different. Since the dawn of human history, storytelling has been an intricate part of how we identify and remember certain details. With this technology you truly have the power to transform any product – from a plastic figurine to a cell phone – into a living dream. More importantly, as the Dreamoc campaign immediately captivates an audience, a definite increase of sales can be observed wherever the Dreamoc is placed.įrom airports, store fronts, busy malls or even convention centres, the Dreamoc with its holographic elegance manages to steal the show every time. However, by incorporating the movements of high definition graphics, it is nearly impossible to ignore the display. Beautifully elegant, it quickly grabs the attention of any onlooker. The Dreamoc by itself is an impressive device. Yet, to truly capture the public’s imagination, the people at Hot Toys decided to bring a bit of ‘movie magic’ to their static figurine.īy incorporating the power of holographic marketing and elegant video elements, the Tony Stark Iron Man suit was riddled with high tech motions and breath-taking graphical elements all within a sleek case that brought the figure to life.Įven Iron Man’s operating system, J.A.R.V.I.S, was captured within this display, making onlookers feel as though they were looking at a miniature version of the real Tony Stark.Īlthough such gadgetry is truly impressive, for the marketer who wishes to sell a dream over a utility, the retrospective effect on sales is truly amazing. Every year there are a handful of ‘hot toys’ that are seemingly on every Christmas shopping list, but to get your toy to become an object of mass desire can be quite a challenge.įortunately, the Marvel universe has helped push recent action figure sales through the roof as superhero movies have flooded cinemas on a yearly basis for much of the past decade. There is no doubt that the market for toys is a competitive one.